Influential Factors in Choosing Higher Education Institutions Among Students

Abstract

Purpose and Originality: The purpose of this article is to determine which factors are influential for students inchoosinga specific higher education institution.

Method: By analyzing available literature and existing surveys, we gained in-depthknowledgeof key theoretical conceptsof the researched problem. The latter represents the basis on which we have designed our own research algorithm and conducted a proper survey. The purpose of the research was to analyze, which factors affect the most individuals to enroll in aspecific higher education institution, and to what extent our findings coincide with other studies’ findings.

Results: The results showed a significant degree of correlation between factors that motivate foreign students to enrol in a higher education institution.

Society: By knowing which areinfluential factors for students’ enrollment in HEIs the latterwill be able to recognize and satisfy needs and desires of potential students and subsequently design attractive studying programmes and thus equip them with knowledge in order to become competent individuals to successfully compete on labour market.

Limitations/Future Research: Generalisation of results was limited due to the small size of the sample, and since all respondents came from only one Slovenian region. But since this is the first such surveyit represents a complex and remarkable preliminary study that can be upgradedand generate important contribution in understanding the key factors, which stimultae students for enrollment in higher education institutions.