Influence of Political Parties and the Media the Formation of Public Opinion

Abstract

Purpose and Originality: This article deals with political parties, mass media and public opinion. It is exploring, how the political parties and mass media influence the decisions made by the public.

Method: The research was done by the method of observation. We observed the influence of political parties and the media to shape public opinion. The observation was made in the Slovak Republic. 

Results: The aim of this paper work is to analyze and examine how reaction of the public opinion changes by receiving the information from the political parties and media.

Society: The study enables easier orientation in manipulation of public opinion that can improve the social order as well as social responsibility and the environment indirectly.

Limitations / further research: The study is restricted performance enhancers political parties intervene in public opinion. The study is based on data from the Statistical Office of the Slovak Republic and the agency FOCUS.  Further research could explore influence of interest groups on political parties.