The Importance of Vision in Achieving Goals in Organizations
DOI:
https://doi.org/10.37886/ruo.2023.003Keywords:
vision, mission, purpose, goals, EFQM model 2020, employees, performanceAbstract
Research Question (RQ): Is a well- defined vision key to achieving the organization’s goals?
Purpose: With the help of relevantr references, we explored knowledge about the meaning of mission, vision and strategy, and then we focused on the purpose, vision and strategy criterion of the EFQM 2020 model.
Method: A qualitative method and a review of foreign and domestic literature and internet resources were used for the analysis.
Results: The research showed that a well-defined vision is the key to achieving goals in organizations, as it directs and motivates employees to achieve goals.
Organization: Purpose, vision and strategy are the criteria by which the organization shapes its future path, which will bring exceptional results, to become a leader and well prepared for the future and its challenges. It is important for the organization to set an ambitious vision that matches the expectations of stakeholder.
Society: With the survey, we want to point out how important it is for an organization to create an ambitious vision that matches the expectations of its stakeholders, as it involves its stakeholders in shaping its purpose and vision.
Originality: The contribution to the profession is the originality of the research and in that it steams from the presentation of the first criterion of the EFQM 2020 model, Purpose, Vision and Strategy.
Limitations/Future Research: The research was conducted based on the reviewed references by processing one of the criteria of the EFQM 2020 model.
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