The Influence of Creativity and Innovation on the Development of Organizational Culture

Abstract

Research Question (RQ): Do creativity and innovation influence the development of organizational culture?

Purpose: Based on a group discussion with a focus group in the selected organization, find out how creativity and innovation influence the development of organizational culture?

Method: Qualitative method: group discussion. We obtained the data based on the questions asked. We used the questioning method. A group discussion was held with the work team of employees.

Results: The results of the research showed that organizational culture strongly depends on the creativity and innovation of employees in economic activity, and that organizational culture has a significant impact on the success of the organization's operations.

Organization: Successful organizations recognize the impact of creativity and innovation on organizational culture and, consequently, on successful operations and organizational development as well as employee satisfaction.

Society: The research will provide society with an insight into the field of creativity, innovation and the development of organizational culture. The results of the research show that creativity and innovation are positively related to organizational culture in the selected organization, which could also mean similarity in industries or society more broadly.

Originality: This is the first research of its kind in a selected organization with such a focus group, which was prepared with the aim of creating more favorable working conditions and, consequently, more successful management.

Limitations/Future Research: We limited ourselves to the selected economic activity. It is a pilot study in a selected organization. Further research can be developed on a wider population in various economic activities, on the national level, on international organizations, etc.