Creating a Sustainable Future in Organizations
DOI:
https://doi.org/10.37886/Keywords:
sustainable future, social effects, economic effects, environmental effects, sustainability strategy, role of management, stakeholders, financial performanceAbstract
Research Question (RQ): How should companies implement a sustainable strategy or create a sustainable future?
Purpose: To find out what is sustainable business with the direction of creating a sustainable future and what is a sustainable strategy. Define the model of achieving a sustainable future, what the role of the highest management of the organization in achieving a sustainable future is, and how to measure sustainable performance.
Method: A qualitative method based on analytical study. Expert and scientific literature on the subject of a sustainable future has been analyzed.
Results: Achieving a sustainable future enables an equal emphasis on social, environmental and economic performance. With proper planning and coherence and the proper communication support of all three, they lead to the financial performance of the organization.
Organization: The article defines the top management roles as a key implementer of a sustainable business strategy: as an initiator and role model, as a strategist, as a implementer of a sustainable business strategy and in dialogue with the owner as a promoter of sustainable opportunities.
Society: The responses of stakeholders that determine the effects of achieving a sustainable future (social, economic and environmental impacts) can be managed through cooperation already in the phase of designing a sustainable business strategy, integrating into business decisions and constantly monitoring their responses.
Originality: The originality is presented in the presentation of a review of the realization of a sustainable future.
Limitations / Further Research: This is an overview of existing articles. The survey was not done.
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