Buzzwords in politics?
Communication and disources of national politics in context to the local and regional level.
DOI:
https://doi.org/10.37886/Keywords:
buzzwords, discourses, local and regional politics, political communication, negativity, positive and negative tone, responsibility, financeAbstract
The themes of regionalization, good governance, autonomy, decentralization and reforms are very popular words
of the politics at the national level when it comes to their re-election, or holding their power interest. The paper
will focus mainly on the communication of national politics, how they used these local and regional themes, how
they promote their view and how exactly the reality looks according to their activities. The results should be
presented not only the political discourse of national politics, but also the reality; these two different worlds are
often struggling together.
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