Predpisi o trženju hrane in debelost otrok v Ameriki

Analiza učinkov trženja hrane na debelost pri otrocih ter (ne)učinkovitosti zakonov in regulativnih ukrepov na področju trženja hrane v Združenih državah Amerike in Braziliji v primerjavi s Čilom

Avtorji

  • Brigida Cury Gomes Carneiro Universidade Federal de Minas Gerais (UFMG). Rua Paracatu, 1573. 30180-098. Belo Horizonte, Brazil
  • Isabelly Camparim Brandão Ferraz Universidade Federal de Minas Gerais (UFMG). Mirdif street 33a, house 18b. Dubai, UAE

DOI:

https://doi.org/10.37886/ip.2024.005

Ključne besede:

usmerjeno v otroke, prehrana, internetno pravo, trženje, predpisi, oglaševanje živil, debelost otrok, označevanje živil, primerjalno pravo

Povzetek

Raziskovalno vprašanje (RQ): Kakšen je vpliv trženja in oglaševanja hrane na debelost pri otrocih?

Namen: Namen te raziskave je analizirati obstoječe regulativne ukrepe in zakonodajo o trženju živil, namenjenih otrokom, razumeti njegove učinke in poiskati načine za zmanjšanje debelosti pri otrocih.

Metoda: V tej študiji je uporabljen primerjalni pristop k analizi veljavne zakonodaje in regulativnih ukrepov o trženju živil, uveljavljenih v Braziliji, Čilu in Združenih državah Amerike. Prav tako se je posvetovala s številnimi strokovnimi članki in znanstvenimi študijami o vplivu trženja in oglaševanja živil na debelost pri otrocih. Ta raziskava tudi kaže na učinkovitost ustrezne ureditve trženja in oglaševanja hrane, usmerjene v otroke, pri zmanjševanju uživanja ultra predelane hrane pri otrocih, kar bo posledično privedlo do zmanjšanja debelosti pri otrocih.

Rezultati: Predpisi, kakršni se izvajajo v Čilu, so se izkazali za učinkovite pri omejevanju izpostavljenosti otrok prepričljivemu in manipulativnemu trženju hrane. Posledično povzročajo znatno zmanjšanje porabe takšnih živilskih izdelkov pri otrocih, kar lahko privede do zmanjšanja debelosti pri otrocih.

Organizacija: Ta raziskava lahko pomaga vladam in organizacijam pri iskanju učinkovitih ukrepov za oblikovanje, izboljšanje ter uveljavljanje zakonodaje in predpisov o trženju živil, usmerjenih v otroke.

Družba: Ljudje so dovzetni za vpliv in manipulacijo prepričljivih tržnih strategij. Tako so otroci, ki so lažje vplivni del prebivalstva, še bolj ranljivi za takšne taktike. Ta raziskovalna naloga pomaga dodatno prikazati to dejstvo in nevarnosti, ki jih predstavljajo te tržne strategije, ter predlaga možnosti za preprečevanje vpliva omenjenih škodljivih taktik.

Originalnost: Za razliko od večine drugih tovrstnih raziskav ta prinaša primerjalni pristop pri analizi učinkovitosti predpisov v latinskoameriških državah in Združenih državah Amerike, ko gre za trženje ultra predelanih živilskih izdelkov, namenjenih otrokom.

Omejitve / nadaljnje raziskave: Omejitve, s katerimi smo se soočili, so bile pomanjkanje primarnih raziskovalnih virov in pomanjkanje poglobljenih raziskovalnih virov na to specifično temo. Nadaljnja raziskava bi lahko razširila obravnavane države na druge latinskoameriške države ter evropske in bližnjevzhodne države.

Biografije avtorja

Brigida Cury Gomes Carneiro, Universidade Federal de Minas Gerais (UFMG). Rua Paracatu, 1573. 30180-098. Belo Horizonte, Brazil

Brigida Cury Gomes Carneiro is a Brazilian student pursuing a Bachelor of Laws at Universidade Federal de Minas Gerais (UFMG), with an interest in International and Comparative Law. She has worked as an intern at the Flagrante Delicti Office in the Tribunal de Justiça de Minas Gerais (Minas Gerais Justice Court), and currently works as an intern at the Defensoria Pública de Minas Gerais (Minas Gerais Public Defender Office). She has attended the UFMG study group on Human Rights in International Law (GEDI-DH) and is currently a volunteer researcher at Programa Universitário de Apoio às Relações de Trabalho e à Administração da Justiça (University Program to Support Labour Relations and the Administration of Justice). She attended one semester as an exchange student at the University of Trento, in 2023.

Isabelly Camparim Brandão Ferraz, Universidade Federal de Minas Gerais (UFMG). Mirdif street 33a, house 18b. Dubai, UAE

Isabelly Camparim Brandão Ferraz is a certified level three Personal Trainer and is now working as a Designer in the Food and Beverage Industry in Dubai, UAE. She graduated from UFMG in 2022, with a Major in Graphic Arts, before furthering her education by achieving certifications in both level 2 and 3 Personal Training. With an interest in Marketing and Nutrition, she has attended a course in UFMG on the Marketing of Nutrition, which focused on the rules and regulations behind the distribution and exposure of food advertisement. She previously worked as a Personal Trainer at a multinational gym in Dubai, however she is currently immersed in the food and beverage industry.

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Dodatne datoteke

Objavljeno

2024-05-28

Številka

Letn. 9 Št. 2 (2024): Izzivi prihodnosti, maj 2024

Rubrike

Izvirni znanstveni članek

Licenca

Avtorske pravice (c) 2024 Brigida Cury Gomes Carneiro, Isabelly Camparim Brandão Ferraz

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To delo je licencirano pod Creative Commons Priznanje avtorstva-Deljenje pod enakimi 4.0 mednarodno licenco.