Zvestoba zaposlenih v platformni ekonomiji: Ali obstaja?
DOI:
https://doi.org/10.37886/ip.2024.010Ključne besede:
zvestoba zaposlenih, platformno delo, platformna ekonomija, kakovost dela, dostava, prekarnostPovzetek
Raziskovalno vprašanje (RV): V tem članku odgovarjamo na raziskovalno vprašanje, ali delavci na spletnih platformah gojijo občutek zvestobe do platforme, za katero delajo, kljub prehodni naravi te oblike dela, odsotnosti tradicionalnih zaposlitvenih ugodnosti in pogosto neosebnem odnosu med delavci in platformo.
Namen: Namen tega članka je razširiti razpravo o zvestobi zaposlenih na kontekst platformnega dela, predvsem zaradi ključne vloge, ki jo ta koncept igra tako za organizacije kot za njihove delavce. Zvestoba zaposlenih pomaga organizacijam zadržati svojo delovno silo in se izogniti škodljivim posledicam, ki jih prinesejo obsežne menjave zaposlenih, hhkrati pa spodbuja občutek pripadnosti in izpolnjenosti med zaposlenimi.
Metoda: Izvedli smo 20 poglobljenih polstrukturiranih intervjujev z dostavljavci hrane, ki delajo prek dveh platform za dostavo hrane, ki delujeta v Sloveniji (Wolt in Glovo).
Rezultati: Naše ugotovitve kažejo, da platformni delavci izkazujejo nekatere znake pripadnosti svoji platformi (na primer, da o platformi govorijo pozitivno, jo aktivno priporočajo svojim znancem in kažejo razmeroma visoko raven zaupanja do nje), hkrati pa niso dovolj zvesti, da bi želeli z delom za platformno nadaljevati dolgoročno.
Organizacija: Te ugotovitve so pomembne za trajnost platformega poslovnega modela, saj lahko pomagajo zmanjšati fluktuacije zaposlenih in posledično izboljšati doslednost in dobičkonosnost digitalnih platform za delo.
Družba: Ugotovitve o zvestobi zaposlenih znotraj platformne ekonomije imajo potencial zmanjšati menjave zaposlenih, ki trenutno predstavljajo eno izmed največjih omejitev za sindikalno organiziranje v tem sektorju.
Originalnost: To je eden prvih člankov, ki obravnava pojav zvestobe zaposlenih v kontekstu platformnega dela, saj avtorji ta koncept običajno raziskujejo v tradicionalnih zaposlitvenih odnosih. Članek prispeva k našemu razumevanju tega, ali lahko udeleženci na trgu dela razvijejo občutek zvestobe tudi do delodajalcev, ki svojim zaposlenim ponujajo suboptimalne delovne pogoje.
Nadaljnje raziskovanje: V prihodnosti bi bila zelo koristna longitdinalna študija, ki bi lahko pojasnila kako se mnenja delavcev na spletnih platformah spreminjajo s časom.
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