Spoznanja na področju izbire strategij v podjetju
DOI:
https://doi.org/10.37886/Ključne besede:
strateški dejavniki, planiranje strategij, strateški menedžment, izbira strategij, menedžment, politika podjetjaPovzetek
Raziskovalno vprašanje (RV): Kakšen je pomen strateških dejavnikov, ki izhajajo iz ravni politike podjetja in strateškega menedžmenta v procesu izbire strategij v podjetju?
Namen: Namen raziskave je bil preučiti strateške dejavnike, ki izhajajo iz ravni politike podjetja in strateškega menedžmenta in so pomembni v procesu izbire strategij.
Metoda: Izvedli smo kvalitativno raziskavo in sicer študijo literature.
Rezultati: Ugotovili smo, kateri strateški dejavniki so pomembni v procesu oblikovanja strategij podjetja. Avtorji pripisujejo velik poudarek dejavniku prednosti in slabosti ter priložnosti in nevarnosti podjetja. Drugi pomembni dejavniki, ki jih navajajo avtorji, so notranji in zunanji udeleženci podjetja, verodostojnost, konkurenčnost, podjetnost, sinergija, kultura, filozofija, etika, ekologija in učinkovitost.
Organizacija: Raziskava je uporabna tako za nadaljnje raziskovanje, kakor za prakso. Raziskav, ki bi se nanašale na področje izbire strategij in pomen strateških dejavnikov, ki so pri izbiri pomembni, praktično ni mogoče zaslediti. Tako je pričujoča raziskava pomembno orodje za pomoč pri izbiri strategij podjetja.
Družba: Raziskava se nanaša tudi na dejavnike, kot so kultura, etika, vrednote in okolje podjetja, ki se nanašajo na družbo, socialno odgovornost in okolje. Omenjene dejavnike smo proučili in raziskali njihov pomen v procesu izbire strategij.
Originalnost: Originalnost raziskave se kaže v širokem spektru dejavnikov, ki se nanašajo na področje planiranja strategij. Raziskave, ki bi obravnavala tako širok spekter dejavnikov pri izbiri strategij, nismo zasledili.
Omejitve/nadaljnje raziskovanje: Omejili smo se na strateške dejavnike, ki izhajajo iz ravni politike podjetja in strateškega menedžmenta ter na raziskave, ki so na obravnavanem področju že bile narejene. Predlog za nadaljnje raziskovanje je kvantitativna raziskava, ki bi obravnavala izbrane strateške dejavnike in skušala pojasniti njihov vpliv na izbiro strategij v podjetju.
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