Importance of project in strategy implementation process
DOI:
https://doi.org/10.37886/Keywords:
strategic management, project management, strategy implementation process, strategic importance of projectsAbstract
Research Question (RQ): What is strategic importance of projects in strategy implementation process?
Purpose: The purpose of this research was to examine strategic importance of project and link between projects and strategy implementation process.
Method: We made qualitative research, namely the systematic study of a scientific literature. A systematic literature review show us gaps that are suitable for further research.
Results: Systematic literature review show us importance of further research in the area under consideration. We answered on the research question: What is the strategic importance of the projects in the strategy implementation process? We found out that projects are important in strategy implementation process.
Organization: Research is useful both, for future researches as well as practice. It is impossible to find research that relates to the link between projects and strategy implementation process. Research show us the importance of synergy between strategic and project management for effective and successful implementation of strategies.
Society: In the article, we were expose the importance of synergy (cooperation and teamwork in the company) in decision-making process. We see the importance of synergy both at the level of the company and the entire society (their needs, desires and expectations) also. Company have to be in tune with its environment; internal (e.g. employees) and external (e.g. buyers, suppliers), because environment (external and internal) have impact on strategy implementation process.
Originality: We found a number of studies in the field of strategy implementation process and, on the other hand, a number of studies related to the importance of projects. However, we did not find any research that considers cross-section and importance of synergy between project and strategy implementation process.
Limitations / further research: We restricted ourselves on researches that has already been made in the field of strategy implementation process and project and on qualitative research methods. In the future, we propose a quantitative survey to show the coherence or discrepancy between theory and practice.
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