Release of Human Creativity within an Organization
DOI:
https://doi.org/10.37886/Keywords:
creativity, innovation, organization, quality, progress, satisfactionAbstract
Research Question (RQ): What are the conditions for creativity in the researched organization?
Purpose: The purpose of this study was to determine how employees understand the conditions for releasing creative potential in an organizational unit.
Method: The study used a descriptive approach in which the characteristics of creative organizations were defined, the objectives and policies (expectations of management) of the organization were summarized, and a survey among employees was carried out that were statistically analysed.
Results: The results showed to which level conditions for creativity are established, how employees understand organizational policies related to quality, and how employees evaluate the creativity level of management.
Organization: The management of organizational units obtain answers related to creativity conditions and influence of leadership. In addition, the research findings will be used to increase individual’s creativity.
Society: The research emphasized the importance of the activation process, the promotion and maintenance of creativity within an organization.
Originality: This is the first such study in the researched organization.
Limitations/Future Research: The study is based on a questionnaire containing seven statements and was conducted in only one of the organizational units within an organization.
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